Many people do not understand the concepts of life expectancy and longevity risk, poten- tially leading them to under-save for retirement or to not purchase longevity insurance, which in turn could reduce wellbeing at older ages. We investigate alternative ways to in- crease the salience of both concepts, allowing us to assess whether these change peoples’ perceptions and financial decision making. Using randomly-assigned vignettes providing subjects with information about either life expectancy or longevity, we show that merely prompting people to think about financial decisions changes their perceptions regarding subjective survival probabilities. Moreover, this information also boosts respondents’ inter- est in saving and demand for longevity insurance. In particular, longevity information in- f luences both subjective survival probabilities and financial decisions, while life expectancy information influences only annuity choices. We provide some evidence that many people are simply unaware of longevity risk.
Advances in technology allow researchers to track physiological activity and to offer insights regarding the cognitive and emotional processes involved in individuals' behavior. In this chapter, we suggest the potential merit of incorporating eye-tracking and other noninvasive measures of physiology in experimental finance research. To this end, we first discuss potential measures: eye-tracking, skin-conductance, heart-rate, brain activity via fMRI or EEG, and facereader software or facial EMG. Thereafter, we discuss how incorporating these measures benefited the experimental design of some existing literature in Finance. Measuring physiology has the potential to shed new light on existing theories, behavioral models, examine attentional biases and emotional responses and to learn more about individual differences that may affect financial behavior.